what is les gold doing today
Les Gold, the charismatic pawnbroker who rose to fame through the reality television series “Hardcore Pawn,” continues to be a dynamic figure in the pawnbroking industry and his community. Despite the show’s conclusion in 2015, Gold remains actively involved in his business, American Jewelry and Loan, and engages in various philanthropic endeavors.
Expanding American Jewelry and Loan
Founded in 1978, American Jewelry and Loan has grown into a cornerstone of Detroit’s commerce. Under Gold’s leadership, the business has expanded beyond its original location. In 2021, new branches were opened in Southgate and Lincoln Park, Michigan, reflecting Gold’s commitment to serving a broader clientele. These expansions have not only increased the company’s footprint but also provided employment opportunities to approximately 200 individuals, underscoring Gold’s role as a significant contributor to the local economy. citeturn0search0
Adapting to Economic Challenges
The economic landscape has presented challenges, particularly for individuals relying on pawn services for immediate financial needs. Gold has observed a notable increase in customers seeking loans to cover basic necessities such as food, gas, and housing. He notes that many clients are now focusing on weekly survival rather than monthly planning, indicating a shift in economic pressures. Gold’s insights highlight the critical role pawnshops play as accessible financial resources for those underserved by traditional banking institutions. citeturn0search8
Philanthropic Engagements
Beyond his business endeavors, Gold is deeply committed to philanthropy. He supports The Heat And Warmth Fund (THAW Fund), an organization dedicated to assisting families with their heating and electricity bills. In February 2013, Gold hosted a fundraising event at his store, raising over $40,000 for the cause. His charitable activities extend to mentoring aspiring entrepreneurs in Detroit, providing low-cost training and guidance to foster new business ventures. citeturn0search5
Addressing Death Hoaxes
In April 2023, rumors circulated on social media falsely claiming that Gold had passed away. These claims were debunked when Gold appeared in a TikTok video with his son, Seth, confirming he was alive and well. Such incidents underscore the challenges public figures face with misinformation in the digital age. citeturn0search1
Media Appearances and Public Engagements
While “Hardcore Pawn” concluded in 2015, Gold has remained a visible figure in the media. He has appeared on various platforms, sharing his expertise in pawnbroking and business acumen. In 2013, he published his autobiography, “For What It’s Worth: Business Wisdom from a Pawnbroker,” offering insights into his entrepreneurial journey and the lessons learned along the way. citeturn0search5
Family and Personal Life
Gold’s family continues to play a pivotal role in the business. His son, Seth, serves as co-owner and vice-president of American Jewelry and Loan, focusing on innovative measures to expand the family business. His daughter, Ashley, has ventured into the jewelry industry with her online store, AshleyGold.com, showcasing the entrepreneurial spirit that runs in the family. citeturn0search0
Looking Ahead
At 74, Les Gold shows no signs of slowing down. His dedication to his business, community, and family remains unwavering. As he continues to navigate the evolving landscape of pawnbroking, Gold’s adaptability and commitment to service ensure that American Jewelry and Loan will remain a staple in Detroit for years to come.
In summary, Les Gold exemplifies resilience and adaptability in both his professional and personal life. His ongoing contributions to the pawnbroking industry and his community highlight a legacy built on hard work, integrity, and a deep commitment to those he serves.
videoWhat is Les Gold of “Hardcore Pawn” doing now?turn0search10
